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Novartis - Am I number 5?

To prompt thought and disrupt acceptance of heavy periods, 3 Monkey’s Zeno created the Am I Number 5?’ campaign for Holic, driving women to seek information around the condition, enabling them to recognise symptoms and better understand treatment options. 

Through research among 1,000 women with heavy periods, and a subsequent partnership with BritMums to address the lack of public awareness revealed in our survey, we launched Am I Number 5?’ at #BMLive (a premier event for the UK’s most influential parenting bloggers), with a powerful news story around the financial burden on society and support from Dr Dawn Harper and celebrity ambassador Katy Hill. 

The media campaign achieved a reach of 48 million including coverage in MailOnline, The Independent, Metro and Huffington Post. Relationships with patient groups Wellbeing of Women & Endometriosis UK further amplified awareness of campaign, alongside a post-event partnership with an Instagram micro-influencers network that continued to spread the word with more than 20 posts from reaching 1,429,362.

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