Virgin Voyages is a brand-new cruise holiday launched by Sir Richard Branson, which aims to redefine the category by bringing the luxe of a boutique hotel to the seas. With stunning interiors by designers such as Tom Dixon, quirky onboard experiences and a no-buffet policy, the adult-only ship aims to reinvigorate the cruise industry in the same way Virgin Atlantic Upper Class did for aviation.
As part of her inaugural tour, the Scarlet Lady ship travelled to Dover and Liverpool before sailing to the States for her passenger voyage. During this time, we hosted more than 220 top-tier UK media, influencers and celebrities on board to experience the ship in all her glory.
To drive mass awareness, we co-ordinated a multinational media day with Sir Richard Branson and key Virgin Voyages executives, generating more than 177 pieces of worldwide broadcast coverage including Good Morning Britain, Sky News & CNN.
To help bring to life the eye-wateringly chic and ‘insta-worthy’ marvel of Virgin Voyages, we enlisted more than 100 influencers and lifestyle journalists to come on board and share their bespoke experiences with their followers.
In total the launch event earned 838 pieces of coverage, with a combined reach of over 1.2 billion.