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Cubic - Telling the story of future transportation

If you travel in a city, you will undoubtably use Cubic’s technology. The brains behind the London Oyster Card, Cubic is a leader in intelligent transportation systems and works with some of the world’s biggest transport providers. Those partners and customers can make it challenging to reveal details of current and planned projects, and therefore stories about Cubic’s role in digitising transport and payment systems.

Our communications work focuses on Cubic’s disruptive R&D projects so we can showcase how we will travel in the future. We show Cubic’s vison at its R&D Innovation Centre: what is live in the field today, early-stage prototype systems and futuristic tech on the horizon. We manage sensitive messaging via broader storytelling around the changing urban environment and transportation needs.

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