Meet ‘Titch’ – the giant, 5.5ft-tall animatronic dog, created for flea treatment brand FRONTLINE® Plus, to get pet owners to take a closer look at the issue of flea egg infestations in the home. In fact, 95% of flea problems are in the home which is why it’s so difficult to rid your pet of an infestation.
Our task was to educate pet owners about the problem of flea eggs, making FRONTLINE® Plus the go-to brand for protection. Crufts dog show was the perfect opportunity to make a big deal about tiny flea eggs by magnifying the problem. Titch, who stole the show at Crufts, drove record sales, and more broadly captured attention across the nation with appearances in regional retail stores and media coverage.