NSF International has been a key player in public health, especially around COVID-19, and wanted to engage in thought leadership to support awareness of it’s role. 3 Monkeys Zeno set about profiling key executive VP Martin Lush as a vaccine supply expert to C‑suite, key business decision-makers and the media via the FT Global Boardroom.
We secured Lush’s position as a speaker at the event “Managing a Pandemic: Lessons learned in an unfolding crisis”, alongside Public Health England, the Swedish Government, Thermo Fisher Scientific and an FT moderator.
The session became the highest performing panel discussion on day 1, with Lush receiving outstanding feedback and a further invite back to participate in an event with Ughur Sahin, Gavi and vaccine guru Kate Bingham. It also achieved 7,000+ viewings via FT’s Editorial Round-up, 50+ social media posts went live across FT and NSF’s social channels, 1,079 clicks to NSF.org from LinkedIn, and Twitter ads delivered an impressive 785 new LinkedIn followers for Lush.