A small fish in a big (data) sea, Snowflake wanted to launch its cloud data warehouse services in the UK. Compared to its far more established rivals, it offered no legacy baggage, with built-for-the-cloud technology.
It was a classic fast-growth tech company story – hundreds of US customers, just starting out in the UK, needing to make a name for itself quickly and get the right people excited.
Our mission was to create a relevant story and open access to compelling data insights – the exponential growth of data has reached the limits of what legacy warehouses can handle meaningfully. With sharp commentary on industry trends and bringing customer stories to life, we’ve built Snowflake a platform for its innovation and data warehousing story.