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Novartis - My time, our time

In reframing Advanced Breast Cancer (ABC) across Europe for women living with ABC, time matters. We created the My Time, Our Time campaign to highlight the value affected women bring to their communities, their workplaces, their loved ones – using patient stories to disrupt the belief that women are not able to continue living their lives with purpose – ultimately giving this vital community a voice. Launching at a European parliamentary event in Brussels, the campaign empowered Novartis teams across Europe with emotive video and social content and activations to raise awareness of ABC, while delivering support to patients and their loved ones.