Y009 Nytsxq2 UK5 Hh Xq U Dtsa R o AFA2k3f B0zpnga O Sxe E2 Wean BA Fzn53 Ax8 Y2xy Vpbu Fk JA Xd Gqgy T Nv Aejmzb o3 Z Eo3pck Q

Aperol - Merry Spritzmas

Aperol Spritz is often associated with summer, so our challenge was to drive awareness outside of this peak time and drive trial on the run up to the festive season.

We created and launched the Aperol Merry Spritzmas jumper — a premium, Italian twist on the traditional Christmas jumper and sold a limited run via an AperolSpritzUK Etsy store. After a turbulent year for the hospitality industry, we added a charity element to the story by donating all proceeds to the Shaken Not Broken fund, which helps frontline bar staff impacted by the pandemic with mental health and wellbeing support, financial aid or educational grants.

Supported with a robust earned, owned, and paid amplification approach, the jumper proved so popular it sold out in under a week, raising a massive £18.5k for charity. It drove widespread coverage and buzz across channels, with celebrities, influencers and media all posting about the campaign. 

JY Smf z 8 CIE6ir D Tx42 Uy Q Fu Ug4 MD Nmuw C Zd7v Tb Oo Camtsruu N w BH Ho TJUBY1tg VI3 8qrzk NU3fxnr9a E0o2 Bi6 Onhf O