How do you drive consideration for a new product in an already crowded space?
Lactalis Nestle asked us to identify, launch and manage a strategic social media channel and content programme to help drive product awareness within a discrete healthy living audience. Informed by insights, we launched Lindahls, Sweden’s number one quark product, on social media, identifying a content opportunity that aligned marketing and brand objectives with growing creative trends. The opportunity resulted in a primary presence across key social channels, with the main objective being to drive relevance and positive brand sentiment. Aligned with an integrated broader media and influencer strategy, we were able to deliver a share of voice increase from 0% — 34% organically, in just two months.