Following brand research revealing that 78% of people worldwide feel a seismic gap in empathy, Lenovo challenged Zeno to develop a campaign targeted at Gen Z to demonstrate how tech is being used as a creative force to drive empathy and change.
Introducing ‘New Realities’… a 360-degree global short-film series using the power of VR technology. The short films give viewers an opportunity to step into the world of 10 extraordinary young women in 10 different countries who are all leading the conversation around today’s most critical issues. Told in the first person, and supported by Ava DuVernay and UN Girl Up Foundation, the films invited us to see the world through their eyes — building a picture of an entire generation, transcending borders and actively working for a better world.
The campaign garnered 1,737+ pieces of global coverage across television, radio and online. The successful launch of our New Realities campaign led to a 5.1% increase in QoQ SOV securing Lenovo the 3rd highest thought leadership SOV in Q3 2020 amongst key competitors.