Gymshark is the UK’s fastest-growing business. Founded by teenager Ben Francis in 2012, the fitness clothing brand based in Solihull now has customers in 131 countries. Gymshark asked us to tell its corporate story in a way that positioned it as an ambitious and robust British business. Tied with the opening of its brand new headquarters building, we created a narrative around entrepreneurialism and job creation, and are now developing the broader issues and positioning reflecting the important topics impacting the fashion, retail and manufacturing sector. Today, Gymshark is acknowledged as a British success story and a start-up that made it big with a huge sustainable future and potential.