Summer, 1588: Queen Elizabeth I spoke to her people and rallied a nation. Four hundred and thirty years later, it was time to do it again. Ahead of the FIFA Women’s World Cup, Budweiser played its part in getting the country behind the England team by becoming the first beer to partner the Lionesses. To launch this partnership we plundered the history books for other strong women and created an inspiring pre-tournament brand film battle cry : The Heart and Stomach of a King.
A collision of English history and contemporary talent, this content challenged misconceptions about female footballers in a way that seamlessly embodied all Budweiser stands for, energising fans, boosting brand power among female drinkers – and driving sales.