Gymshark was founded by Ben Francis when he was just 19, having taught himself how to sew via a YouTube tutorial. Gymshark originally came to 3 Monkeys Zeno to publicise the opening of its new headquarters in Solihull. Following a successful launch, we became Gymshark’s agency of choice for external business communications. We have handled leadership profiling, crisis communications and narrative development for the brand since 2018.
In August 2020, Gymshark entered a strategic partnership with General Atlantic, a leading global growth equity firm, in its first-ever fundraise, valuing the business at over £1 billion and giving it “Unicorn” status. Gymshark is only the second British company in history to achieve this status with no prior funding or investment. 3 Monkeys Zeno was responsible for all comms around this landmark moment in the company’s journey.
The response was phenomenal with every national, business and broadcast outlet wanting to speak to Ben. We saw full page coverage in the FT, Sunday Times, Times, Economist among others and appearances on Sky News and ITV. Daryl Sparey, the Chair of the CIPR, tweeted “Right, who does @Gymshark’s PR, because you have ruddy knocked it out of the park today! They are EVERYWHERE”
Since then, we have also secured a five page interview with the Times Magazine, a three page profile in Esquire and Forbes’ cover story of the day. In a very bleak time, especially for retail, we used this announcement to position Gymshark as a beacon of light for the UK economy and Ben as one of the brightest entrepreneurs in the land.