Despite being the nation’s favourite mixer, Schweppes was faced with the realisation that strong competition meant brand awareness and sales were in decline. How could we make Schweppes the #UltimateMixer once again?
Launching in time for London Cocktail Week, we developed an integrated earned strategy across social media, influencers and traditional media, inviting the UK’s top tastemakers to Schweppes’ pop-up Alchemy Bar, to try the new Classic range and discover Schweppes 1783. We launched the Schweppes social channels simultaneously – focusing on Instagram to bring the brand story to life through insight-driven, immersive creative. In just three months we delivered more than half a million quality engagements and an 82% uplift in positive sentiment.