A third of babies and toddlers in nappies suffer from nappy rash at any one time, creating stress, discomfort and sleepless nights!Many parents act only when symptoms, arise perhaps unaware that they can protect babies from its causes. Our campaign helped expectant and new mums recognise the importance of nappy rash protection.
We engaged influencers on a variety of social platforms to help us reach our target audience. Borrowing influencer credibility and reach, we worked with high profile individuals and established networks. From crowd-sourcing content for an eBook via a Twitter party to collaborating with BritMums, engagement through digital channels was key to the success of this campaign, harnessing the power of trusted peer-to-peer recommendations.