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Microsoft - Do great things with Surface Pro 4

Our challenge was to reach the Creative Enthusiasts’ by tapping into the desire to be creative through technology, using music and art as cultural triggers. 

We wanted to entertain, but also create a moment that connected with our audience in a way that had never been seen before so we brought the best British talents in music, composition and illustration together (chart-toppers Rudimental/​composer David William Hearn/​ street artist, Will Barras) and tasked them with reimagining three of Rudimental’s tracks using music composition app Staffpad, and Surface Pro 4.

In a phenomenal feat of creativity and planning, at London’s KOKO, media and influencers, retail partners and importantly Creative Enthusiasts were invited to witness a live performance of the three reimagined tracks, all powered by Surface.

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