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Intel - Delivering actionable business insights with social listening

Keen to understand and leverage the benefits of effective social and online listening, Intel EMEA has worked with 3 Monkeys Zeno to set-up and run a listening hub within its DMM (Digital Media & Marketing) function. 

We have established best practice in social listening tools and processes; created frameworks to assist non-digital’ teams within the EMEA business such as sales and marketing; produced detailed, actionable reports and recruited contract workers to staff the listening hub after the initial set-up phase. These insights have enabled Intel to plan, optimise and evaluate its paid, owned and earned marketing activities and help to swiftly manage issues of corporate reputation. 

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