As one of the UK’s fastest growing businesses, Gousto wanted a partner that could help catapult it – and the recipe box category — into the day-to-day routine of British households. So we got wondering, how do we make unboxing a Gousto box the best part of the week?
We took the things our audience love – restaurants, cooking, food imagery and friends/family – and put it all together in a UK first, launching the Chef-less Restaurant. The dine-out experience with a difference put Gousto in the hands and hearts of media, influencers, celebrities and the public. The recipe box was at the heart of the experience, which was held in a unique restaurant setting we cooked-up from scratch.
Celebrating the brand’s new creative platform – Unbox possibility – we made sure that the event helped unbox possibility for others too: a donation-mechanic with The Trussell Trust meant that all money raised from ticket sales went to providing food to families in need.