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Canonical - Building a B2B influencer programme for Canonical

Faced with a shrinking media pool, Canonical needed to maintain front of mind awareness amongst its core audience of developers and device makers.

With a bench of strong spokespeople and brand advocates within the business, we turned to industry influencers to build brand engagement. Using our proprietary influencer assessment methodology, SNAP, we uncovered potential influencers to build engagement strategies around, and then ranked them to ensure we could focus on those that would drive the most impact with our target audience. 

We then built bespoke engagement strategies around each influencer, working with Canonical spokespeople to reach out and build relationships, securing endorsements on social and spokespeople appearing on their blogs, podcasts and other channels.

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