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News And Views

News & Views

  • 25 May 2016
  • Adam Clatworthy

ZyXEL Chooses 3 Monkeys Zeno for European Communications Brief

We’re really chuffed that ZyXEL has chosen us to serve as its lead PR agency for the UK and European Hub for content marketing and thought-leadership. Reporting to Mick Paddington, European Communications Director, our task is to develop ZyXEL’s communications messaging to humanise the brand and drive relevance with its key audiences.The content marketing programme will build awareness, relevance, affinity and advocacy of ZyXEL as a leading provider of connectivity solutions to consumers and businesses across all European territories. We will also be working with the global HQ in Taiwan for its event and product support.The brief includes our BrandExec™ service – an industry-leading influencer engagement programme - to raise the profile of ZyXEL UK executives and help them drive engagement with key influencers in the industry, through both traditional and social media channels.Mick Paddington said: “Having seen a lot of successful campaigns delivered by 3 Monkeys Zeno it was a no brainer to get them here at ZyXEL. I wanted ZyXEL’s PR to really step up, and with 3 Monkeys Zeno’s knowledge of the IT space, coupled with their extensive network of press, media and influencers, means they are able to deliver on a number of key communications and business objectives for ZyXEL.”We’re already up and running and loving the work!