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News And Views

News & Views

Chalks Social
  • 16 April 2019
  • Lucy Ruff

The Month in Social

Welcome to our monthly social update. In these posts, our digital team will fill you in on what’s been happening in the world of social media over the past month. Here’s three things that have caught our eye:

Mark Zuckerberg asks governments to help control internet content

In a time where attacks are common, Facebook founder, Mark Zuckerberg opened up about his views on social media and government laws. Zuckerburg ran an editorial in The Washington Post where he expressed that governments should be monitoring social media channels more carefully. He continued by saying that the recent streaming of the mass murder shootings in Christchurch, New Zealand, highlight the urgent need for all governments to step up their game and improve their policing for internet content, by making important decisions on when content becomes harmful to viewers. There are four laws which he hopes to see passed which will be imperative to keep online communities safe. These are on harmful content, election integrity, privacy and data portability.

Instagram Checkout has arrived

Calling online shoppers (AKA anyone who isn’t living under a rock), Instagram has launched an extremely desirable, brand new ‘ecommerce checkout’ for more than 20 popular brands. In short, the ‘Instagram checkout’ feature allows customers to purchase products online without having to leave Insta. That’s right, just when you thought browsing for that extra pair of emoji socks in the comfort of your own home couldn’t get any easier, you can use the gram as a shopping platform, where it also saves your purchasing information for future transactions, tracking orders, returns, seller details - you name it! The app is currently being tested through organic posts, Stories and the Explore page, so watch this space - it’s a going to be game changer.

Instagram hashtag #ad usage rose by 42% in 2018

Did you ever fall into the trap of purchasing gummy hair vitamins only because Khloe Kardashian recommended them on her Instagram? If the answer is yes, you are not alone. Instagram grew by over a million in 2018, with over 2.6 million posts recorded, and a year on, social media influences are still on the rise. This resulted in the creation of specific rules around sponsored content. A recent study by influencer marketing platform, Buzzoole has revealed that the use of #ad grew whopping 42 per cent in 2018 on Instagram. The analysis was conducted using social media tools and tracking the most commonly used hashtags for transparency, such as #ad, #sponsored and #sp across the globe. Influencers are now making it clear what is and isn’t an ad, but don’t worry, we won’t judge you if you’ll purchase anything Khloe Kardashian posts about, whether it is or isn’t an ad.