Welcome to our monthly social update. Here, our digital team will fill you in on what’s been happening in the world of social media over the past month.
Facebook’s #StopHateForProfit campaign
More brands join the #StopHateForProfit campaign to pause Facebook Ad spend in July in reaction and protest over Facebook’s inaction to address hate speech on its platform. The campaign has said that Facebook has indeed allowed hate speech “which incites violence against protesters fighting for racial justice” and has called on brands in America to stand up against Facebook’s policies.
Ninety brands have so far announced that they will pause their Facebook ad spend for the whole of July, with Starbucks being the latest name to announce they will pause their ads. Other big names include Unilever, Coca Cola, Verizon and Levi’s.
In the last few days the campaign announced that it has set its sights to expand the campaign internationally in order to put more pressure on Facebook to implement the change.
According to Reuters: "The campaign hopes to embolden regulators in Europe to take a harder stance on Facebook. The European Commission in June announced new guidelines for tech companies including Facebook to submit monthly reports on how they are handling coronavirus misinformation."
Whilst the impact of the boycott will be minimal financially for Facebook, a bigger, flow-on effect could leave brands re-thinking digital ad spend more generally.
Google launches app like Pinterest called Keen
Keen is an experimental web and Android app that is a part of Google’s Area 120 projects that can be used to build a collection of your best resources on a topic you know well and share it with people who would enjoy your curation. For every keen you create, they use Google Search and the latest in machine learning to remain on the lookout for helpful content related to your interests. The more you save to a keen and organize it, the better the recommendations become.
Instagram tests ‘double-story stories’ feed
A new format for stories is being tested by Instagram that features them more prominently at the top of your feed. If testing comes back with positive results, a double-story stories feed might be the new normal. This could be a clear indication that the app is moving towards a stories feed.
Facebook acquires GIPHY and joins the Instagram dream team
GIFs have always been a great way to express yourself. Facebook therefore has decided to bring GIPHY’s library to Instagram and other apps as well. This new acquisition shows Facebook is actively helping people to find different ways to express themselves.