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News And Views

News & Views

  • 22 December 2014
  • Chris Bull

TGI Fridays Campaign Takes Off For Christmas

We won’t drone on about it for too long but we recently had a hugely successful couple of weeks working for our client TGI Fridays in the run up to the start of the Festive season.

The TGI Fridays Christmas campaign this year is all about #togethermas – in other words, bringing people together over Yuletide. And we were pretty surprised when we commissioned research for Fridays and found that half of Brits had NEVER had a kiss under the mistletoe. So we decided to do something about it.Mistletoe Drone at TGI Fridays.Technology is key for the forward-looking restaurant chain, and we wanted to integrate this into our strategy to help bring people together…so the answer, of course, was the UK’s first mistletoe drone. It was designed to hover around the restaurant and provide seasonal cheer for both couples and wannabe couples.

We ran a trial at the busy TGI Fridays Manchester Royal Exchange restaurant - complete with professional drone pilot - and videoed the results before seeding out the news.And the story really, er, flew in the media, with the likes of The Mirror, Metro and Mail Online - while it eventually went global, as our original UK story was covered in the US on Good Morning America, CNBC and even the holy grail of American television, The Late Show with David Letterman.

It’s always fascinating to see how a simple combination of the ‘old’ (tradition) and the ‘new’ (technology) can combine so well across all platforms to create such an immediate story - maybe next year we’ll have our first mistletoe drone wedding…