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News And Views

News & Views

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  • 25 November 2014
  • Christine Jewell

Standard Life Win

Hands holding Piggy Bank and toy model house

We are thrilled to announce that we have been appointed by Standard Life for their Consumer PR. Together we will create stories and campaigns that create a narrative to drive brand reappraisal and consumer engagement in a way that is fresh and pushes the boundaries in whatis a pretty traditional sector when it comes to PR.

We won the three way pitch led by Barry Cameron Head of Corporate Communications and Stephen Ingledew, Managing Director (Customer and Marketing).

This presents a brilliant opportunity to influence a positive change for people and the future of their money; we’re excited to bring Standard Life’s offering to a wider audience, with creative, insight driven campaigns. For us it is a dream brief.

Standard life offers a range of individual and group pensions, SIPPs, ISAs, annuities, life assurance, offshore bonds, investment management, wealth management, tax and estate planning service. By investing in technology and offering innovative solutions to meet everyone’s needs, Standard Life is making easier for people to plan their finances and feel more confident about the future.

Commenting on the Appointment: Stephen Ingledew said:

“We’re delighted to be appointing 3 Monkeys at such an exciting time for Standard Life in the UK. We’re preparing for the new pension freedom that consumers will have from April next year and we have an important job to do, in engaging with our customers and making it as easy as possible for people to manage their life savings with Standard Life. Great communications are key to our vision as a consumer-led brand, and we’re looking forward to working with 3 Monkeys Communications and our other agency partners to achieve an engaging, creative and fully integrated approach across all channels.”