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News And Views

News & Views

  • 2 November 2015
  • Elise Pearce

Scaling New Heights with #UrbanMountains

Over the past ten days we’ve been busy scaling mountains in Central London. Impossible I hear you say? Not with our first campaign for Snow + Rock.Over the past ten days we’ve been busy scaling mountains in Central London. Impossible I hear you say? Not with our first campaign for Snow + Rock.

If you’re a Telegraph, Yahoo!, Mail Online, City AM or Standard Online reader, or been on Facebook or Twitter in the past fortnight, you may have seen what we’ve been up to. If not, it’s time to lace up – you’re in for an adventure.

Earlier this month we launched #UrbanMountains, a content marketing campaign, that set about highlighting how adventure is all around us.

We all know the grind of the daily commute, but who knew that walking up the stairs at Holborn station thirty-four times is the equivalent of scaling Snowdon, or for those who like a challenge, walking up the stairs at Hampstead one hundred and fifty-one times would be the same as reaching the summit of Everest!

So next time you’re deep on the Underground system, remember to take the stairs or walk on the left, as every step will get you closer to the summit!

Get involved and scale the #UrbanMountains. Remember, for your hiking needs (okay, maybe not in London), Snow + Rock is the place to go.