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News And Views

News & Views

Well this is all a bit strange......

Starting a new job, like I did just a few weeks ago, can involve a rollercoaster of emotions; excitement, apprehension and sometimes intimidation, but adding in the possibility of never meeting the team and being completely alone at home on your first day, having yet to step foot in the office, is beyond surreal!

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Navigating the New Normal

Alison da Silva, Managing Director of Purpose & Impact at Zeno and Darren Young, Director of Corporate Crisis and Issues ponder on how businesses should emerge from the Covid pandemic

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  • 9 April 2020

Digital adaptations in the time of Coronavirus

All of us have had to adapt to new ways of living and working thanks to the COVID-19 pandemic. Social platforms have also had to flex to reflect the new times and as many brand campaigns and events switch to digital. Here’s a roundup of some of the key changes across the platforms.

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World Health Day 2020

Zeno's Global Health Managing Director Ame Wadler has spoken with Alice Benjamin, a critical care and emergency nurse discussing the current COVID-19 pandemic.

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Lockdown brings fresh perspectives to wellness

Sales of vitamin C are soaring, families all over the country are working out together with Joe Wicks’ PE classes, restrictions on outdoor exercise are seemingly making it very popular and people are being more open than ever before about mental health.

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The big event has been cancelled. Now what?

The list of conferences, summits and other events that have been cancelled, postponed or turned digital in recent months is long, and growing every day. Whether industry-focused or vendor-led, the trend that started with Mobile World Congress is set to continue for a while longer.

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  • 27 March 2020

A Renewed Love of the NHS and National Recovery of the Patient-Doctor Relationship

At this time of unprecedented demand for NHS services, GP practices of all sizes across the nation have swiftly embraced online and telephone consultations over the last seven days. Many were there or partially there already. But many were not. Until now. Most organisations would take weeks to adapt to such an enormous shift in how it operates. But dedicated practice staff have made it happen almost overnight, adapting to triage and new pathways of care without having the patient in the room.

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Doing Digital Good

On and offline, brands have been trying to do their bit by bringing people together in this unknown time. Below are some of our favourite ways’ brands are doing their bit during the COVID-19 outbreak…

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Evolving Technology Communications

Today, we held a breakfast at Sartoria restaurant for technology brands, to discuss the evolving nature of technology communications. The past decade has been an exciting time for technology comms. Tools that were once the realm of the IT department are now just as likely to be used across the whole company.

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  • 6 March 2020

Top three tips for a sell in

As a PR company, ultimately our goal is to raise awareness of our brands. This can come in all sorts of forms from profiling key stakeholders, including CEOs, to landing broadcast interviews to campaign or product launches. Ultimately, whatever coverage we are aiming to secure for our clients, begins with a sell-in – reaching out to our target media with what our client can offer them. However, it can be difficult to know the best approach to reach out to media, and with journalists being so busy (and receiving over 1000 emails from PRs every day), how do we make our brands stand out?

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