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News And Views

News & Views

Taking a plastic pledge

Plastic. It’s everywhere and in almost everything so there’s no surprise that it’s hard to break free from. Takeaway coffee cups, sanitary items, toothpastes, shavers, balloons, soap dispensers, pre-packaged food, bin liners, straws, takeaway cutlery & containers… the list goes on.

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Why was the 2019 FIFA World Cup such a big deal for Women’s football?

Why has interest grown so spectacularly for the women’s game this year? A record 26.5m people tuned-in to watch England’s last hurrah in this year’s FIFA World Cup, blowing 2015’s peak viewing of 2.4million well out of the park. Not only did fans across the country get wholeheartedly behind their team, but brands did too - Budweiser, Lucozade and Nike creating sponsorship campaigns that shined a light on the Lionesses.

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What did London Tech Week teach us about the industry’s future?

Launched with pledges around UK investment in AI and the news that the country is the third biggest producer of unicorn tech start-ups, London Tech Week saw a slew of events taking place across the capital. Our Technology team was on hand to support clients and scope out the latest trends during the week’s activities – here are three things we learned:

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Can Millennial Doctors and Digital Health Services Fix the Patient-Doctor Relationship?

Against a world-weary backdrop of ongoing financial, workload and resource pressure our new study shows millennial GPs believe digital communications can improve doctor-patient relations. And they want to lead the change…

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The resurgence of iPods, vinyls and cassettes, and what this means for brands

The recent launch of a new iPod range by Apple turned some heads. In an era where streaming dominates and our phones can store most of our favourite tracks, why would anyone buy an iPod?

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60 seconds to enter; 4 hours to create; 10 minutes to shine; 1 (plastic) planet to save.

Forget the usual award schemes, where you send in your written entry and then wait to hear whether you’ve won anything months later in a large ballroom over a warm glass of wine and a chicken dinner for 500. This award process is in real time!

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Apple moves into privacy with latest iOS features

As Apple announces a new ‘Login with Apple’ feature that lets internet users sign up for websites and apps by linking them to their Apple ID, David Lucas, our Head of Technology, and Rob Stone, our Digital Strategy and Innovation Director, share their thoughts on what this means for the industry and consumers:

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