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News And Views

News & Views

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  • 5 February 2021
  • David Lucas

Our news: Boardroom in the Bar

This week, we hosted our second Boardroom in a Bar event – this time, bringing together leaders from the world of technology comms to (virtually) discuss the biggest issues facing the industry in 2021 over a selection of wines and cheeses chosen by a leading sommelier.

With tech at the forefront in solving many of the challenges faced through the pandemic – and helping us find a path to build back better – there was plenty to discuss. As well as learning that red wines are best paired with hard cheeses (who knew?!), the conversation covered how tech brands can thrive beyond the pandemic, their future role in society and the balance of earned and paid media in reaching comms goals.

The role of technology brands in our home and work lives will continue to evolve this year, and we’re looking forward to getting the group back together to unpick this topic further later in the year.