Corona has a long history of helping to protect paradise, having worked with over 68,000 volunteers to complete over 1,400 clean-ups, cleaning over 44 million square metres of beach in the process. And the natural world is the source of everything that goes into Corona, so we wanted to make sure people could enjoy it without leaving a trace.
Working with our friends at DAVID and Sketch Events, we developed The 100% Natural Bar – a unique bar crafted without using any man-made materials such as sand, clay, wood and bamboo. By limiting ourselves to natural materials, many of which are already recycled or reclaimed, we hoped to show that we can build by working with nature, not against it. And if we can create an entire bar that leaves no trace in the natural world, people can do likewise when they meet up with their friends.
Using a robust earned amplification approach, we secured over 160 pieces of coverage across national, lifestyle, regional and marketing, supported by interviews with eco-building expert Molly Windels- Lyte and influencer hosting at the bar itself.