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News And Views

News & Views

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  • 16 July 2021
  • 3 Monkeys Zeno

New work: Mayor of Play

We are thrilled to have worked on our first campaign with London and Partners, to help launch the Family Fun phase of the capital’s recovery programme Let’s Do London and encourage families across the nation to enjoy their summer holidays in ‘Britain’s biggest playground’ – London!

After a difficult year which has seen kids across the country being deprived of play and many other important experiences, the Let’s Do London’s Family Fun season showcases the very best of the capital through the eyes of little Londoners. Working alongside the Mayor’s Office, we launched the ‘best summer job in the world’ where young Londoners could to apply for a summer job like no other and get the opportunity to become London’s first ‘Mayors of Play’! A team of up to five lucky kids – between the ages of 8-11– were given the chance of filling this once in a lifetime role to work with Sadiq and provide ‘expert’ guidance in curating the most family-friendly and accessible activities in London for the summer.