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News And Views

News & Views

BBG UK Breweries
  • 10 March 2021
  • 3 Monkeys Zeno

New work: Budweiser Brewing Group - Brewery Investment

In March we worked with Budweiser Brewing Group to announce its investment of over £115m in UK breweries as part of our Q1 Economic Resilience campaign. Positioning it as corporate storytelling exercise to show key stakeholders how the client is driving the industry’s COVID-19 economic recovery, we delivered widespread national, regional, trade, and broadcast coverage, in both print and online media.

Achieving over 35 pieces of coverage to date, including tier one publications such as The Times, The Sun, BBC Wales, and CityAM, we also secured primetime broadcast interview slots for Paula Lindenberg, UK&I President, on Radio 4’s Today Programme, and BBC 5 Live’s Wake Up To Money.

The campaign was supported by a strategic social media plan, which led to engagement with key stakeholders in government and across the industry, including Jessica Morden MP, Lord Gerry Grimstone, Minister for Investment at the Department for International Trade, and Department for International Trade Belgium.