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News And Views

News & Views

  • 6 October 2021
  • Beth Howell

New blog: The Month in Social

Welcome to the 3 Monkeys Zeno digital update. In these monthly blog posts, our digital team will keep you in-the-know on all things social, including the latest updates, trends, industry news and must-have insights.

In the world of Instagram, the social media giant has introduced a new link sticker option to replace the older ‘swipe-up’ link feature for Instagram stories. This new sticker will allow users to add an external link directly to their Instagram story frame for followers to tap, as opposed to a swipe-up mechanic. But what are the advantages of this new and improved way for brands to direct users to an external link? For a start, stickers allow users to engage with the story, whereas the earlier swipe-up mechanic didn’t allow replies or reactions. Link stickers also allow users to promote multiple pieces of content per story frame (by adding multiple link stickers), as well as track metrics to optimize their click-through rate.

Meanwhile, despite almost being banned in the US and facing ever-present challenges from rivals, TikTok has continued to grow at a steady rate and has now hit the impressive milestone of 1 billion active users. To add a bit of context, TikTok has surged from 54 million users in January 2018 to 1 billion users this month, meaning the app has gained an additional 950 million users in the past 45 months. You can read more about this here. This is extremely timely for our social team, who this month launched a TikTok channel for Motorola UK. You can follow the brand-new account here featuring the very first post promoting the high-quality camera of the snazzy new Edge 20 device.

September has been a busy month in the world of social media, and our own digital team are no exception! This month saw the annual celebration of Negroni Week for our Campari UK client, a week-long celebration of one of the world’s most iconic cocktails (the Negroni), shared with bars and restaurants up and down the country to raise money for the drinks industry. Our digital activations included an exciting social competition offering bar tabs at the exclusive Oriole Bar in London, as well as an influencer piece that involved on-boarding three amazing drinks and foodie influencers to share the Negroni Week fun with their followers. One of these influencers was London-sensation @clerkenwellboyec1 who shared his ultimate Aperitivo set-up to his Instagram feed including his all-time favourite Negroni cocktail: The Negroni Sbagliato - (which replaces gin with prosecco).

The digital team also recently wrapped a campaign for Richmond UK, helping to generate cut through and engage with consumers to drive awareness of their meat-free range. We worked with a production team to create a video to share on Richmond's social media channels, which you can see here, using the idea of an ‘emergency veggie BBQ kit’ for all those times you forget to cater to your meat-free friends when hosting a social event!