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News And Views

News & Views

Gymshark NHS Selfies
  • 13 August 2020
  • 3 Monkeys Zeno

New work: Gymshark #NHSSweatySelfie

We worked with leading fitness apparel brand Gymshark to help raise over £180,000 for the NHS through its Sweaty Selfie initiative. Gymshark challenged its community to work up a sweat, then upload their ‘sweaty selfie’ to social media with the hashtag #NHSSweatySelfie. For every selfie uploaded Gymshark donated £5 per person to Birmingham Women’s and Children’s Hospital Charity – which participants could also voluntarily match via a JustGiving page. The money raised from the community initiative was sent directly to the charity to help buy vital medical equipment and improve the lives of all the patients and families in its care.