On and offline, brands have been trying to do their bit by bringing people together in this unknown time. Below are some of our favourite ways’ brands are doing their bit during the COVID-19 outbreak…
Brands supporting all NHS staff
Food and hospitality companies including Domino’s Pizza, McDonald’s, and Pret a Manger have shown their appreciation by offering free food, drink and coffee to the amazing NHS staff . Skincare brand L’occitane also announced on Instagram that it’s sending luxury hand cream to hospitals to help soothe hard working hands.
Twitter launches handwashing emoji
Twitter has created a new handwashing emoji in response to a UNICEF campaign to remind the British public to maintain good hygiene practices throughout the pandemic. The emoji can be generated in tweets by using any one of the following hashtags — #HandWashing, #HandWashChallenge, #SafeHands or #WashYourHands.
Music artists live-stream concerts from home to combat isolation
As the virus continues to cancel concerts, festivals, gigs and club nights globally , artists such as John Legend, Chris Martin, and Pink have been taking to social media to deliver live performances to their followers from home. The idea has been also been picked up by theatres, with the cast of the West End show The Showstoppers broadcasting Tuesday's performance live to Facebook after the Lyric theatre was closed to audiences.
Chipotle offers Zoom lunches with celebrities
Chipotle Mexican Grill lifted our spirits this week by offering “Chipotle Together” virtual hangouts on Zoom. 3000 fans have been able to mingle virtually with celebrities in online chats each day this week starting with a celeb from “The Bachelor” and was set to “chat with fans and walk them through a hilarious Chipotle-inspired presentation,” so Chipotle explained. On a more serious note, Chipotle also said it’s now introduced new tamper-evident packaging seals to reassure diners that their food has been untouched during delivery.
Facebook pledges small business aid
Facebook announced the other day that they are prepared to provide $100 million to small businesses to weather the economic downturn caused by the COVID- 19 outbreak. COO Sheryl Sandberg announced the programme, that’s being called “Boost With Facebook”, and said that businesses would be able to apply for grants in the coming weeks.
Jameson looks out for bartenders
St. Patrick’s day was a little different this year with all pubs and bars in Ireland being closed. However, whiskey brand Jameson stepped up to help support bartenders who have lost their jobs due to bars closing for the virus. On social, the brand announced it’s pledging $500,000 to support the charity of the United States Bartneders’ Guild. The story was shared with the hashtag #LoveThyBartender and the message “To our local bartenders: You’ve always had our backs, and we promise to have yours.” Jameson is also matching every dollar donated by others up to $100,000 to the Bartender Emergency Assistance Program until the end of March.
Snapchat is ‘Here for you’
With the worry and stress people are feeling during the pandemic, Snapchat is accelerating its “Here For You” feature. Due to be launched beginning of April, the feature provides users resources when they search for topics on mental health. Resources provided by a range of health partners including The Samaritans and Diana Award in the UK, a section will now be devoted to the coronavirus and will share updates from the World Health Organisation, Centres of Disease Control and Prevention, Crisis Text Line, National Health Service and the Ad Council. Snapchat are also launching a nationwide filter with advice on how to stay safe.
Dorset Wildlife Trust launches social campaign to keep people connected
Dorset Wildlife Trust (DWT) centres are now closed, staff are working from home, events, volunteer days are on hold but DWT has launched it’s very own social media campaign #dorsetwildlifewindow to help people find ways to connect to nature while self-isolating.
DWT encouraged their audience to share photos and videos of what they see out their windows and will in return send a message with ideas.
Chief executive Brian Bleese said: “We want to help and encourage people to get out into nature where they can.”
“There are several reserves where it is possible to socially distance, with open spaces and a host of wildlife to enjoy.”
The NBA is using the powerful voices of teams, players, coaches, doctors and others across the NBA family to launch "NBA Together". It’s a global community and social engagement campaign that aims to support, engage, educate and inspire people in response to the coronavirus pandemic.
So far 18 NBA and WNBA players have created videos to share important health and wellness information about ways to reduce the spread of the coronavirus which have so far generated more than 37 million views across the league's social media accounts. The NBA is also calling on players, fans and the general public to share ways they are supporting each other by posting photos and videos with the hashtag #NBATogether across various social channels. Members of the NBA family are also taking part in live interviews and even taking questions with fans on Instagram live.
To top it off the NBA family has also committed to contributing and helping raise more than $50 million to support people impacted by the coronavirus and community and healthcare organizations providing vital services around the world. The NBA is certainly doing its part to help people across the globe come together and work through these tough times.
If you are an SME and need ideas or advice on how to make the best use of your digital channels in these difficult times, give us a shout. We will happily help as much as we can, free of charge.