With uncertainty around when bars will reopen and international travel looking unlikely this summer, our client CAMPARI partnered with some of the world’s best bars in New York, Rome and Scotland, to reopen virtually – giving hundreds of British people the chance to enjoy an international cocktail experience like no other.
From ideation to activation, 3 Monkeys Zeno secured the bars and the entertainment, created the cocktail kits, launched the story with media, and managed and hosted over 25 sell-out events with hundreds of attendees. The campaign raised over £3,500, and 100% of the profits went straight to The Drink’s Trust who provide much-needed support to frontline workers from the UK’s beleaguered bar industry.