No navel-gazing here

News And Views

News & Views

Jungle Juice Blog Feature Image
  • 22 July 2016
  • Mario Vaz

Jungle Juice #5

3MZ Jungle Juice #5
View this email in your browser
Presenting Round 5 of Jungle Juice, here to fulful all your brain food needs. This week we take a look at some of the ways digital comms are infiltrating real-world environments. From augmented reality taking Pokémon on the road to Google Translate breaking down linguistic barriers ahead of the Olympics, technology is making it easier than ever to connect with people all over the world - and a lot more fun!
POKÉMON GO
If you haven't heard about Pokémon Go, where have you been?! The AR sensation has already got more engagement thatn Whatsapp, been responsible for the discovery of a corpse and seen countless strangers speaking in tongues as they congregate around the nearest 'gym' to 'train' their 'Jigglypuff'. Naturally then, brands are trying to jump on the bandwagon, including presedential hopeful Hilary Clinton, whose supporters are popping up at Poké-stops to recruit voters - who needs policies when you've got a Charizard, eh?
GOOGLE TRANSLATE
All eyes are on Rio for this summer's Olympics as over half a millions fans from around the world descend on the city. But with 95% of Brazilians only speaking their native Portuguese, the biggest hurdle of the games will be the language barrier. Enter Google, who have spent the last few months training taxi drivers, museum guides and bar staff to use the Google Translate app.
WORLD EMOJI DAY
Finally, somebody has come up with a way to get kids to eat pizza! That's right, Pizza Hut is the latest to jump on the emoji bandwagon, celebrating 'World Emoji Day' with a limited-edition millennial menu.
EMOJI INFO
In more emoji news, Twitter has unveiled a list of the most-used emojis across the world, and despite the ever-growing list of iconographic images it seems we're all stuck in our ways. Click above to see what topped the list...
THE PARALYMPIC GAMES
With not long to go, Channel 4 have created this amazing trailer for the 2016 Paralympic Games in Rio.
THE BLINDNESS COLLECTION
Spanish artist Javier Martin exhibits his 'Blindness Collection' series, bringing together black and white portraits with neon lights. The texture in the photographs are used to show the models imperfections, while the neon light is used to block their emotions. A very creative way of bringing two separate mediums together.
THE BFG DREAM JAR TRAIL
This summer, the streets of London are transformed with magical giant Dream Jars to celebrate Roald Dahl's 100th birthday and The BFG movie release. The trail brings to life the long-held dreams of celebrities and artists, designed by famous faces such as Steven Spielberg, Helen Mirren, Graham Norton and many more. You can find The BFG Dream Jars in iconic spots such as Tower Bridge, Trafalgar Square and Buckingham Palace - with the trail being open to the public all summer until August 31st.