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News & Views

Chorus team pic
  • 9 November 2021
  • 3 Monkeys Zeno


November 2021


Chorus will drive greater integration and champion brave ideas

3 Monkeys Zeno has reorganised to put planning, creative and digital innovation at the heart of the agency with the creation of Chorus, an 19 strong collective of strategists, creatives, designers and digital, data & analytics and media specialists.

Chorus’ remit is to champion courageous thinking and creative with purpose across the agency’s UK client portfolio including Kerry Foods, Lenovo and Zoom amongst others.

Senior leadership of the new team includes 3MZ creative head Stuart Yeardsley, who steps into the role of Executive Creative Director. Ex-Grey New York Group Strategy Director John Lynch will lead the planning function. The agency’s Digital and Innovation offer will continue to be led by Rob Stone. Yeardsley, Lynch and Stone report to 3MZ Managing Director, Jo Patterson.

Michael Sheen transfers from 3MZ’s brand practice to become Creative Director, alongside ex-Publicis and We Are Social creative duo, Josh Cunningham and Victoria Lench. Copywriter and art director Alice Burden and Phillip Laskaris, graduates of the School of Communication Arts, complete a creative team of six.

Boosting 3MZ’s digital bench is Creative Digital Strategist Matt Christensen who joins from Cow. He will work on key clients including Lenovo and Campari Group.

Other senior members of the practice include Editorial Director and ex-Daily Mail journalist Richard Price, Elise Pearce, Associate Director Digital and Lead Designer James Hamilton Martin. Hayley Stephens Shaw has been promoted to Lead Influencer Strategist, Stacey Goebel to Mid-Weight Designer and Josh Chatland to Senior Data & Analytics Strategist.

Part of Zeno Group’s global creative capability, in the UK Chorus will deliver a full suite of strategic, creative and digital services including planning & insights, data & analytics, creative development and content creation, social media curation and digital innovation.

3 Monkeys Zeno has been a School of Communications Arts partner since 2019 with the aim to foster ‘earned-first’ thinking in the next generation of creatives. Last year, the agency doubled its financial support of the school, introducing a fellowship to help non-university educated minority and ethnic students attend a new online, year-long course during the Covid pandemic. It also provides input via PR masterclasses and creative assignments as well as offering mentorship. Most recently, 3MZ ran a creative competition to showcase career opportunities in the PR industry to year 12 students at the St David The Apostle School and Sixth Form College in Peckham. Three winners will intern at the agency’s Soho office later this month.

Commenting on the creation of Chorus, Yeardsley said: “We believe in generating ideas born from insight, baked in cultural goodness that can live anywhere. With Chorus we’re bringing together many different voices to create work that people want to turn on and turn up again and again. We’re future proofing our heritage of creative bravery with a collective of the best and brightest.”

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About 3 Monkeys Zeno

3 Monkeys Zeno is part of Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2021 PRWeek Agency of the Year and a two-time winner of PRWeek’s Best Places to Work, Zeno has also been previously named Creative Agency of the Year by PRovoke and recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

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