Last summer we had a brief to contemporise and drive fame for Jacob’s Snacks and put the brand back on the map in the nation’s consciousness. Our solution was the “The Jacob’s #SnackHappy Parlour”.
Armed with research that showed that over twice as many people preferred savoury to sweet, we re-imagined some of the UK’s iconic snacks to help remind existing customers rediscover old favourites while introducing new consumers to the brand. With flavours like ‘Blue Cheese Sandwich’, ‘Salmon and Chive’ and ‘Twiglet and Ale’ – we were bound to get people talking.
The campaign was a total success and we are delighted to say that we scooped (no pun intended…) the CIPR Award for Best Event earlier this week. After such a well delivered campaign and brilliant results which drove an increase in perception metrics across the board, we’re incredibly proud to be chosen winners amongst some stiff competition.
We’d also like to extend a thank you to our Jacob’s client who despite initially describing the idea as “nuts” stuck with us for what was one of our best campaigns last year.