No navel-gazing here

Welcome to the monthly Tech Primer! Each month, the tech team will be explaining the top trends that are rising up in the tech space, explaining what they are and why it is considered important. The insights can then be used if clients ask questions about them, to show you know your stuff. For the January edition, we will discuss:

Over the years, predicting what is coming up in the next 12 months in digital and tech within PR and marketing has become both easier and harder at the same time. It’s become harder to predict what is coming because there is just so much innovation happening in so many different sectors. It can be difficult to know what to focus on and where to apply your resources. However, in many ways it has also become easier - the general trends are clear for everyone to see because to really make a difference new technology needs significant investment and multi-year adoption cycles.

A sartorial segment written this week by the man at 3MZ least qualified to do so.

Dressing for pitches isn’t what it used to be. Not least when your suits seem to have miraculously shrunk a size while hibernating in the wardrobe over lockdown….

We were through to the final round of a new business pitch this week when, the day before, the inevitable question of ‘what to wear for the pitch meeting’ was thrown up. We were pitching to the CEO. But it was for a trendy consumer brand in the travel space. But it was very much a corporate brief. What to wear? Suit and tie jobby? It’s not the 1950s. Jeans and flannel shirt? We’re not wrangling cattle. Too early in the season for an Alan Partridge-esque festive roll neck? Not without a Corby Trouser press to hand. My judgement was all over the shop. I was flummoxed.

Soho based agency is the first to sign up to new platform

3 Monkeys Zeno today announce a partnership with hundo, an entry-level talent solution focused on connecting forward thinking employers with Gen Z talent. The agency will be the first PR consultancy to sign up to the platform, alongside businesses Reed Group, HR Datahub and Captify.

Last year the pandemic transformed the notion of the traditional office virtually overnight, creating a mass shift to remote working and the largest social experiment of its kind. Yet despite initial concerns, most businesses were surprised to see no plummet in productivity amongst their employees.