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News And Views

News & Views

  • 19 November 2020

New blog: “You’re doing what?”

“You’re doing what?”

Changing your job during a global pandemic.

Exactly one month ago today I got onto the tube and headed into central London (for the first time in months) glasses fogging as I struggled with a mask and Metro. My destination? The Lightbox, an office building at the top of Charing Cross Road, and home to 3MonkeysZeno, where I was about to start my first day as MD.

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  • 19 November 2020

New work: NSF Roundtable

To help NSF International demonstrate its expertise in the public health sector and drive business development, 3 Monkeys Zeno secured a sponsorship package for the Financial Times’ Global Boardroom Event which included a speaker slot in the panel: Managing a Pandemic: Lessons learned in an unfolding crisis. Other speakers included, Yvonne Doyle, Medical Director and Director of Health Protection, Public Health England, Anders Tegnell, State Epidemiologist, Sweden and Marc Casper, Chairman, President and CEO, Thermo Fisher Scientific.

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  • 2 November 2020

New work: DevaCurl’s First Virtual Cocktails and Curls Event

3 Monkeys Zeno worked with DevaCurl to host a virtual event to introduce media and influencers in the UK to the DevaCurl brand, product range, soon-to-be released products and to announce DevaCurl’s newest UK Ambassadors – Anastasia Stylianou and Michelle Thompson. Both will work with the brand to empower curly girls around the UK and spread curl confidence by providing expert commentary, hosting virtual events, demonstrations and Q&A sessions.

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New work: The Campari G&T

The Campari, G&T is the latest iconic serve from the Campari portfolio, a thirst-quenching twist on a quintessentially British classic.

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  • 9 October 2020

New work: Lenovo IDG - New Realities

Have you ever thought about how young women see the world? How often do we hear from young women?

New Realities is a 360-degree global film series created by Zeno for Lenovo IDG that allows you to step inside the world of ten young women who are leading the conversation around the burning issues of today and using technology to help make a positive change.

Introducing Bia (Brazil), Kemi (US), Mariann (Mexico) Daze (UK), Khady (France), Aisha (Italy), Jamilah (Germany), Ashwini (India), Noi (Japan), Xintong (China).

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New work: TheFork’s Back to the Restaurant event

To celebrate the launch of TheFork in the UK, and to raise awareness of its Back to the Restaurant event we conducted some consumer research and hosted a radio day, discussing what Brits are missing the most about holidays in lockdown and where they can try tasty food from all over the world for great prices without the need to fly.

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New work: Budweiser Brewing Group UK&I announce that UK beers are brewed with 100% British barley

3 Monkeys Zeno worked with Budweiser Brewing Group to announce it has reached the goal of sourcing 100% of barley used for UK-produced beers from British Farms. We aligned with the business and agricultural partners to announce the milestone to national and trade media as well as liaising with the farmer growing barley for Budweiser Brewing Group, to be put forward for media interviews.

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New work: Setting B2B technology PR coverage targets? Read this.

As much as we’re all sick of talking and reading about it, the pandemic is going to be with us for a while longer. As the months have rolled on we could see the impact this was having on technology journalism, but we wanted to really understand what was happening in the media landscape. Through a combination of data on B2B technology trends, analysis of our own campaigns and conversations with media contacts, we have pulled together a short report called Boom and Bust: The B2B Media Landscape in 2020.

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New blog: What does the future hold for influencer marketing?

During the PR Week Influencer 360 event last week, a wide range of topics were covered in the various fireside chats, presentations and panel discussions. The impact of Covid-19 was a regular theme, as were many of the common challenges around influencer identification, measurement and building long-lasting relationships between influencers and brands.

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