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News And Views

News & Views

  • 29 March 2021

New blog: How comms professionals can create positive social and environmental change

There’s never been a better time to have a cause that you’re passionate about while working in PR. Over the past year we’ve seen a range of environmental and social issues play out that have sparked debate, dialogue and protest.

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  • 15 March 2021

New blog: Viral news: Covid-19 and the media, one year on

At one minute to midnight on 30 December 2019, Marjorie Pollack posted an update to ProMed, an online service that identifies unusual health events around the world.

She was requesting more information about an undiagnosed pneumonia that had been found in Wuhan, China, following a tip-off from a contact in Taiwan, who had seen chatter circulating on Chinese social media about the possible return of Sars.

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  • 15 March 2021

New work: PensionBee

On the run up to the Chancellor’s Budget announcement, we worked with PensionBee to pitch out expert commentary from their CEO, Romi Savova around issues affecting the pensions industry. Romi was interviewed on Sky News Ian King Live and Jazz FM discussing her views on proposed Chancellor plans to freeze the lifetime allowance for pensions and how this would impact consumers. The team also secured commentary from Romi in several national outlets, including the Daily Telegraph, Sunday Telegraph, The Daily Express and MSN Money resulting in a total of 23 pieces of coverage and a total reach of 668M.

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  • 11 March 2021

New blog: One year on, what next?

It is almost one year since our “normal” was turned upside down when COVID-19 hit us.

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  • 10 March 2021

New work: Budweiser Brewing Group - Brewery Investment

In March we worked with Budweiser Brewing Group to announce its investment of over £115m in UK breweries as part of our Q1 Economic Resilience campaign. Positioning it as corporate storytelling exercise to show key stakeholders how the client is driving the industry’s COVID-19 economic recovery, we delivered widespread national, regional, trade, and broadcast coverage, in both print and online media.

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  • 1 March 2021

New blog: So long, Fearless Feb! And hello March.

It's March 1 which means we’ve come to the end of Fearless February, our annual exploration of Zeno’s most dearly held value. This year 3 Monkeys Zeno and Zeno Canada had the honour of being FF co-hosts and for the past four weeks we've examined what being fearless means, taking inspiration from tales of bravery amongst ourselves and from the wider world.

In our very first Fearless Feb podcast series we interviewed four people from different parts of the world and with very different experiences. Their stories are captured together, here.

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New blog: UK Hun? Has COVID created a culture of kindness in comms?

No this isn’t a blog about THAT runaway hit from the United Kingdolls – but if you do want a discussion about the merits of various Drag Race bangers (special shout out to ‘Break Up’), then hit me up.

Instead, this is a look at whether COVID is fostering a new era in consumer PR – whether it’s creating a culture of kindness, forcing us all to dig deeper into how brands can support consumers and deliver genuine value to them and their communities.

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  • 5 February 2021

Our news: Boardroom in the Bar

This week, we hosted our second Boardroom in a Bar event – this time, bringing together leaders from the world of technology comms to (virtually) discuss the biggest issues facing the industry in 2021 over a selection of wines and cheeses chosen by a leading sommelier.

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  • 5 February 2021

New blog: Getting influencer marketing right

The word influencer often has negative connotations. One quick check of the Daily Mail’s side bar of shame, which I have to add that I only ever look at to monitor for client coverage, shows countless stories criticising so-called influencers for anything and everything.

Headlines blaming them for bragging about their holidays and exploiting grey areas when the country is in lockdown, dominate the tabloids. But, the reality stars that Priti Patel loves to criticise only form a tiny proportion of influencers.

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  • 1 February 2021

New blog: A happy accident? The reputational potential in maximising your mistakes

Picture this. You’re the CEO of an engineering tool company. A customer complains on social media that they’ve received a half-eaten KitKat in their order. In the ensuing flurry of comments, you are accused of spreading Covid-19, and there are calls for the employee responsible to be sacked. How would you respond?

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