No navel-gazing here
News & Views
- 27 March 2020
At this time of unprecedented demand for NHS services, GP practices of all sizes across the nation have swiftly embraced online and telephone consultations over the last seven days. Many were there or partially there already. But many were not. Until now. Most organisations would take weeks to adapt to such an enormous shift in how it operates. But dedicated practice staff have made it happen almost overnight, adapting to triage and new pathways of care without having the patient in the room.
- 10 March 2020
Today, we held a breakfast at Sartoria restaurant for technology brands, to discuss the evolving nature of technology communications. The past decade has been an exciting time for technology comms. Tools that were once the realm of the IT department are now just as likely to be used across the whole company.
- 6 March 2020
As a PR company, ultimately our goal is to raise awareness of our brands. This can come in all sorts of forms from profiling key stakeholders, including CEOs, to landing broadcast interviews to campaign or product launches. Ultimately, whatever coverage we are aiming to secure for our clients, begins with a sell-in – reaching out to our target media with what our client can offer them. However, it can be difficult to know the best approach to reach out to media, and with journalists being so busy (and receiving over 1000 emails from PRs every day), how do we make our brands stand out?
- 3 February 2020
When you think of healthcare, do you think of medicines, or do you think of things like art, nature, food, clothing and tech?
- 28 January 2020
- & Everything else...
As we enter this new decade, speaking out about our mental health is definitely becoming easier rather than something hidden in the shadows or swept under the carpet. Thanks to the high profile given to people’s struggles, as a society we are more aware that we need to help and accommodate those with mental health issues, with dedicated charities and workplace support being set up, and importantly – more available.
- 4 November 2019
Technology is in its golden era. But it’s not always plain sailing. The ever-increasing amount of personal information shared with technology companies, coupled with tools like artificial intelligence (AI) that can appear mysterious and threatening, mean that brands in the sector must have watertight communications strategies to gain customer trust.