No navel-gazing here

When you think of healthcare, do you think of medicines, or do you think of things like art, nature, food, clothing and tech?

Welcome to our monthly social media update. This month, our digital team give you the low down on the top Social Trends for 2020.

Technology is in its golden era. But it’s not always plain sailing. The ever-increasing amount of personal information shared with technology companies, coupled with tools like artificial intelligence (AI) that can appear mysterious and threatening, mean that brands in the sector must have watertight communications strategies to gain customer trust.

As we launch “Be Kind To Your Mind” (BKTYM) globally at Zeno today, we asked Christine Jewell, Managing Director of 3 Monkeys Zeno and the ‘godmother’ of BKTYM, to share where the inspiration came from and what she and the Monkeys have learned since launching BKTYM in London last year. Here’s what she told us:We all know the saying “it’s PR not ER” but the stats tell us it doesn’t always feel that way.Research by the UK’s Chartered Institute of Public Relations (CIPR) into the public relations profession found that over a fifth of PRs have been diagnosed with a mental health condition, while the highest stress levels in the sector are experienced from within agencies and consultancies.

This week saw the launch of our Wellcare Economy trend report which we developed in partnership with award winning health and beauty journalist and leading trend expert, Anna-Marie Solowij.

At a time when the global wellness industry is growing exponentially the report spotlights the key changes shaping health and wellness, what they mean for brands, and the power consumers who are influencing the way brands do business.