No navel-gazing here

News And Views

News & Views

New work: Setting B2B technology PR coverage targets? Read this.

As much as we’re all sick of talking and reading about it, the pandemic is going to be with us for a while longer. As the months have rolled on we could see the impact this was having on technology journalism, but we wanted to really understand what was happening in the media landscape. Through a combination of data on B2B technology trends, analysis of our own campaigns and conversations with media contacts, we have pulled together a short report called Boom and Bust: The B2B Media Landscape in 2020.

Read more

How lockdown may have long-lasting implications for our relationship with technology

Social distancing measures have caused us to make significant lifestyle changes over the last few months. Some of the behavioural changes we are seeing emerge from this are likely to remain in situ for a long period of time. Not just because of the expected duration of lockdown measures, but also because they are likely to cause shifts in attitudes that will stay with us as we move into a post COVID-19 world.

Read more

Collaboration Between the Private and Public Sector has been Long Overdue

One of the positives that’s emerges in the last few months has been seeing tech brands stepping up to offer their support in the fight against COVID-19 – especially when it comes to healthcare. The NHS is turning to some of the world’s biggest tech companies in order to tackle the pandemic and deliver efficient medical care in the face of enormous pressure.

Read more

The big event has been cancelled. Now what?

The list of conferences, summits and other events that have been cancelled, postponed or turned digital in recent months is long, and growing every day. Whether industry-focused or vendor-led, the trend that started with Mobile World Congress is set to continue for a while longer.

Read more

Evolving Technology Communications

Today, we held a breakfast at Sartoria restaurant for technology brands, to discuss the evolving nature of technology communications. The past decade has been an exciting time for technology comms. Tools that were once the realm of the IT department are now just as likely to be used across the whole company.

Read more

CommsCon Insights: 5 key takeaways for the communications industry

In the hopes of deepening my understanding of how the communications industry can better prepare for Artificial Intelligence (AI), I attended CommsCon Insights, hosted by Cision at The Ministry of Sound. The event concentrated on comms measurement and proving ROI in an era where AI and machine learning are looking to transform the PR industry. The event also looked at the importance of maximising authenticity, humanity and creativity in PR as these technologies continue to evolve.

Read more

What did London Tech Week teach us about the industry’s future?

Launched with pledges around UK investment in AI and the news that the country is the third biggest producer of unicorn tech start-ups, London Tech Week saw a slew of events taking place across the capital. Our Technology team was on hand to support clients and scope out the latest trends during the week’s activities – here are three things we learned:

Read more

The resurgence of iPods, vinyls and cassettes, and what this means for brands

The recent launch of a new iPod range by Apple turned some heads. In an era where streaming dominates and our phones can store most of our favourite tracks, why would anyone buy an iPod?

Read more

Apple moves into privacy with latest iOS features

As Apple announces a new ‘Login with Apple’ feature that lets internet users sign up for websites and apps by linking them to their Apple ID, David Lucas, our Head of Technology, and Rob Stone, our Digital Strategy and Innovation Director, share their thoughts on what this means for the industry and consumers:

Read more