No navel-gazing here
News & Views
- 28 September 2020
As much as we’re all sick of talking and reading about it, the pandemic is going to be with us for a while longer. As the months have rolled on we could see the impact this was having on technology journalism, but we wanted to really understand what was happening in the media landscape. Through a combination of data on B2B technology trends, analysis of our own campaigns and conversations with media contacts, we have pulled together a short report called Boom and Bust: The B2B Media Landscape in 2020.
- 3 June 2020
Social distancing measures have caused us to make significant lifestyle changes over the last few months. Some of the behavioural changes we are seeing emerge from this are likely to remain in situ for a long period of time. Not just because of the expected duration of lockdown measures, but also because they are likely to cause shifts in attitudes that will stay with us as we move into a post COVID-19 world.
- 20 May 2020
One of the positives that’s emerges in the last few months has been seeing tech brands stepping up to offer their support in the fight against COVID-19 – especially when it comes to healthcare. The NHS is turning to some of the world’s biggest tech companies in order to tackle the pandemic and deliver efficient medical care in the face of enormous pressure.
- 31 March 2020
The list of conferences, summits and other events that have been cancelled, postponed or turned digital in recent months is long, and growing every day. Whether industry-focused or vendor-led, the trend that started with Mobile World Congress is set to continue for a while longer.
- 10 March 2020
Today, we held a breakfast at Sartoria restaurant for technology brands, to discuss the evolving nature of technology communications. The past decade has been an exciting time for technology comms. Tools that were once the realm of the IT department are now just as likely to be used across the whole company.
- 2 September 2019
In the hopes of deepening my understanding of how the communications industry can better prepare for Artificial Intelligence (AI), I attended CommsCon Insights, hosted by Cision at The Ministry of Sound. The event concentrated on comms measurement and proving ROI in an era where AI and machine learning are looking to transform the PR industry. The event also looked at the importance of maximising authenticity, humanity and creativity in PR as these technologies continue to evolve.
- 21 June 2019
Launched with pledges around UK investment in AI and the news that the country is the third biggest producer of unicorn tech start-ups, London Tech Week saw a slew of events taking place across the capital. Our Technology team was on hand to support clients and scope out the latest trends during the week’s activities – here are three things we learned:
- 11 June 2019
The recent launch of a new iPod range by Apple turned some heads. In an era where streaming dominates and our phones can store most of our favourite tracks, why would anyone buy an iPod?
- 4 June 2019
As Apple announces a new ‘Login with Apple’ feature that lets internet users sign up for websites and apps by linking them to their Apple ID, David Lucas, our Head of Technology, and Rob Stone, our Digital Strategy and Innovation Director, share their thoughts on what this means for the industry and consumers: