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News And Views

News & Views

3MZ Thinks: Plenty of moguls to navigate at Davos

What’s happening in Switzerland this week?

The Swiss alpine town of Davos is playing host to the 53rd annual meeting of the World Economic Forum (WEF).

The forum brings together some of the biggest hitters from the world of business, politics, and the media, ranging from the President of the EU Commission, Ursula von der Leyen to Amazon CEO, Andy Jassy and environmental activist Greta Thunberg.

This year it has been notable that several world leaders have been absent from the summit including UK Prime Minister Rishi Sunak and major figures from the Biden Administration in the US.

That doesn’t mean that the gathering isn’t important - there are over 2,700 delegates drinking hot chocolate in the mountains, representing over 130 countries, likely making Davos the largest gathering of global decision makers in 2023.

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New work: Budweiser Brewing Group UK&I bringing you wind-powered pints!

Huge kudos to our client Budweiser Brewing Group UK&I for smashing yet another one of its sustainability goals, bringing you wind-powered pints!

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New work: Budweiser Brewing Group UK&I announce that UK beers are brewed with 100% British barley

3 Monkeys Zeno worked with Budweiser Brewing Group to announce it has reached the goal of sourcing 100% of barley used for UK-produced beers from British Farms. We aligned with the business and agricultural partners to announce the milestone to national and trade media as well as liaising with the farmer growing barley for Budweiser Brewing Group, to be put forward for media interviews.

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New work: Gymshark’s partnership with General Atlantic

3 Monkeys Zeno worked with Gymshark on the announcement of its new partnership with General Atlantic.

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Britain back to business this summer? For brands, the biggest challenges still lie ahead

“Christ…!”. This was Prime Minister Johnson’s reported reaction to being informed over the weekend that 3.5 million jobs were at risk in the hospitality sector if Britain failed to reopen for the summer. In this moment, Johnson probably recognised a stark reality – the number of unemployed people within the hospitality sector could be double the entire economy’s unemployment figure for 2017. In the face of this kind of extreme economic strain, the media and public have intensified their scrutiny of the government’s plans to get people back to work and revive the economy.

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Pressure Testing Purpose & The Path Forward

Last August, 181 CEOs signed the Business Roundtable’s updated “Purpose of a Corporation” statement, committing to lead their companies for the benefit of all stakeholders, including customers, employees, suppliers, communities and shareholders.

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Navigating the New Normal

Alison da Silva, Managing Director of Purpose & Impact at Zeno and Darren Young, Director of Corporate Crisis and Issues ponder on how businesses should emerge from the Covid pandemic

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Word up people!

Our colleague Oscar attended the annual meeting of the Arthur Page Society, arguably the world’s premier organization for senior-most communications leaders

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IFA 2019

Last week, 3 Monkeys Zeno showed up at the world's leading trade show for consumer electronics and home appliances: IFA.

IFA is a space for technology companies to show off the latest innovations and developments their engineers and product teams have been squirreling away on over the past year; from emerging technologies to the latest trends impacting the industry.

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What we can learn from politicians… no, really!

In the current political climate, it might seem ridiculous to say that we should take a leaf out of our MPs’ books. But politicians are the masters of sticking to their messaging.

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