No navel-gazing here
News & Views
- 30 July 2019
- Consumer & Brand
Taking a plastic pledge
Plastic. It’s everywhere and in almost everything so there’s no surprise that it’s hard to break free from. Takeaway coffee cups, sanitary items, toothpastes, shavers, balloons, soap dispensers, pre-packaged food, bin liners, straws, takeaway cutlery & containers… the list goes on.
- 26 July 2019
- Consumer & Brand
Why was the 2019 FIFA World Cup such a big deal for Women’s football?
Why has interest grown so spectacularly for the women’s game this year? A record 26.5m people tuned-in to watch England’s last hurrah in this year’s FIFA World Cup, blowing 2015’s peak viewing of 2.4million well out of the park. Not only did fans across the country get wholeheartedly behind their team, but brands did too - Budweiser, Lucozade and Nike creating sponsorship campaigns that shined a light on the Lionesses.
- 27 February 2018
- Consumer & Brand
How KFC got witty to avoid becoming a joke
When a fast-food chicken restaurant can’t supply its stores with chicken, it’s not just a frustration for customers. It’s clucking awful. And it goes against everything the convenience brand KFC stands for.
