No navel-gazing here
News & Views
- 24 February 2021
- Brand
New blog: UK Hun? Has COVID created a culture of kindness in comms?
No this isn’t a blog about THAT runaway hit from the United Kingdolls – but if you do want a discussion about the merits of various Drag Race bangers (special shout out to ‘Break Up’), then hit me up.
Instead, this is a look at whether COVID is fostering a new era in consumer PR – whether it’s creating a culture of kindness, forcing us all to dig deeper into how brands can support consumers and deliver genuine value to them and their communities.
- 7 October 2020
- Brand
New work: TheFork’s Back to the Restaurant event
To celebrate the launch of TheFork in the UK, and to raise awareness of its Back to the Restaurant event we conducted some consumer research and hosted a radio day, discussing what Brits are missing the most about holidays in lockdown and where they can try tasty food from all over the world for great prices without the need to fly.
- 13 August 2020
- Brand
New work: Stella Artois - Together again, safely apart
As the country eagerly awaits the re-opening of its much-missed pubs and bars, Stella Artois partnered with Studio Number One, founded by world-renowned street artist Shepard Fairey.
- 16 October 2019
- Brand
- & Everything else...
3 Monkeys Zeno show up at Most Connected Brands Event
Last week, I had the opportunity to speak on a panel at the Opinium “Most Connected Brands 2019” launch with Contagious.
- 27 August 2019
- Brand
- & Everything else...
From Bars to Brands
If someone had told me a year ago that in one year I’d no longer be working as a mixologist in bars and I’d be working for some of the biggest drinks brands in the world, I’d have been more likely to believe someone telling me Scarlett Johansen wanted to marry me...
- 30 July 2019
- Brand
Taking a plastic pledge
Plastic. It’s everywhere and in almost everything so there’s no surprise that it’s hard to break free from. Takeaway coffee cups, sanitary items, toothpastes, shavers, balloons, soap dispensers, pre-packaged food, bin liners, straws, takeaway cutlery & containers… the list goes on.
- 26 July 2019
- Brand
Why was the 2019 FIFA World Cup such a big deal for Women’s football?
Why has interest grown so spectacularly for the women’s game this year? A record 26.5m people tuned-in to watch England’s last hurrah in this year’s FIFA World Cup, blowing 2015’s peak viewing of 2.4million well out of the park. Not only did fans across the country get wholeheartedly behind their team, but brands did too - Budweiser, Lucozade and Nike creating sponsorship campaigns that shined a light on the Lionesses.
- 27 February 2018
- Brand
How KFC got witty to avoid becoming a joke
When a fast-food chicken restaurant can’t supply its stores with chicken, it’s not just a frustration for customers. It’s clucking awful. And it goes against everything the convenience brand KFC stands for.
