We created a series of events that reimagined Jacob’s iconic snacks (Mini Cheddars, Jacob’s Cream Crackers and Twiglets), including building the UK’s first savoury ice-cream parlour and the world’s longest ever cheeseboard.
Our savoury ice-cream parlour brought a range of savoury ice creams inspired by Jacob’s products to adventurous consumers – including ‘A Pint of Ale and A Packet of Twiglets’ and ‘Mini Cheddar Chutney’. Over 50 top tier media attending a preview evening and more than 200 people were queuing around the block before the opening to the public for three days. We created a ‘Tweet for a treat’ mechanic for the duration, that saw visitors ‘pay’ for their ice cream using our Jacob’s #SnackHappy social media photobooth or a simple Tweet of their ice cream – this generated over half a million Twitter impressions for @JacobsSnacks.
Our longest ever cheeseboard put the iconic Jacob’s Cream Cracker back into the nation’s consciousness at a key sales period – Christmas – and on a limited budget, as part of the products 130th Anniversary. We created a cheeseboard of epic proportions, stretching the length of Tower Bridge Walkway – 40m! – in London.