IMG_08
STELLA_TENNIS_75
IMG_046
IMG_055
Hamper set Rosie copy
Case Study

Client


IMPACT

  • Over 2.4 million social engagements
  • £10.6 CPM (cost to reach 1,000 people) – versus PR industry average of £3
  • 30 pieces of top tier coverage across a two-week period with 100% positive tone
  • Coverage reach of 102.1 million in the likes of GQ, Vogue, Evening Standard, TimeOut and Mail Online
  • The campaign won ABI Global Best Practice Award for “Best Disruptive Media” campaign

Serve One To Remember

We were challenged to create a huge earned media moment for Serve One to Remember, that would drive premium credentials for Stella Artois and awareness of its Wimbledon sponsorship.

By joining forces with talent + influencers, 3MZ created a mammoth moment of earned media buzz that positioned the Serve One to Remember campaign as an unmissable event, and Stella Artois as a premium brand…

The magic ingredients:

    1. Create a huge earned media moment by inserting surprising event element with tennis legend Goran Ivanisevic and comedian Matt Richardson – a fully-fledged piece of 3MZ creative
    2. Add a large-scale influencer and product gifting programme
    3. Mix in a global social takeover by celebrity influencer Rosie Londoner – as well as supporting posts from the likes of Poppy Jamie and Venetia Falconer
    4. Sprinkle with top tier celebrity hosting at Wimbledon Centre Court – including A-list stars like Woody Harrelson, Stanley Tucci, Emilia Clarke and Riz Ahmed