Schweppes – 07.11.17
Schweppes – 18.11.17
Case Study

Client


IMPACT

  • 24 pieces of top tier coverage with 100% positive tone
  • 59 top influencer posts
  • Coverage reach of 34.8 million
  • Over 150,000 video views in month one
  • Over 200,000 quality engagements in month one
  • Over 2 million impressions in month one

Giving Schweppes back its sparkle

We were tasked to create a robust media, influencer and digital strategy to re-introduce Great Britain to the exciting new-look Schweppes Classic range, and launch the brand’s premium range of all-natural mixers, Schweppes 1783.

Keen to unveil this as more than just a packaging story, the re-launch marked an iconic moment in Schweppes’ 234-year heritage as the nation’s favourite mixer.

Launching in time for London Cocktail Week, we invited the UK’s top influencers and tastemakers to Schweppes’ pop-up Alchemy Bar, to be the first in the country to try the new Classic range and discover Schweppes 1783 behind the hidden laboratory doors of the original inventor of bubbles – Jacob Schweppe.

The immersive launch experience at London Cocktail Week was further supported via consumer, business and trade PR, as well as celebrity and influencer seeding, which included content creation with landmark influencers like Rosie Londoner – to build the brand’s digital presence on Instagram.

Key campaign activity:

  1. Creating luxury product drops to tease the launch and generate buzz amongst media and influencers ahead of the official announcement
  2. Working with London’s top Drinks Expert, Tony Conigliaro, to announce the news and bubble credentials to media
  3. Launching Schweppes on Instagram, supported by a social takeover by celebrity influencer Rosie Londoner – as well as supporting posts from Liberty London Girl and Tony Conigliaro
  4. Using London Cocktail Week to drive face-to-face engagement and get product into the hands of the city’s most influential tastemakers and journalists