Keen to unveil this as more than just a packaging story, the re-launch marked an iconic moment in Schweppes’ 234-year heritage as the nation’s favourite mixer.
Launching in time for London Cocktail Week, we invited the UK’s top influencers and tastemakers to Schweppes’ pop-up Alchemy Bar, to be the first in the country to try the new Classic range and discover Schweppes 1783 behind the hidden laboratory doors of the original inventor of bubbles – Jacob Schweppe.
The immersive launch experience at London Cocktail Week was further supported via consumer, business and trade PR, as well as celebrity and influencer seeding, which included content creation with landmark influencers like Rosie Londoner – to build the brand’s digital presence on Instagram.
Key campaign activity:
- Creating luxury product drops to tease the launch and generate buzz amongst media and influencers ahead of the official announcement
- Working with London’s top Drinks Expert, Tony Conigliaro, to announce the news and bubble credentials to media
- Launching Schweppes on Instagram, supported by a social takeover by celebrity influencer Rosie Londoner – as well as supporting posts from Liberty London Girl and Tony Conigliaro
- Using London Cocktail Week to drive face-to-face engagement and get product into the hands of the city’s most influential tastemakers and journalists