Case Study



  • 244 million reached
  • 81 pieces of coverage
  • Sales increase from activity
  • 75% of coverage included 2+ key messages

Take A Closer Look

Meet ‘Titch’ – the giant, 5.5ft-tall animatronic dog, created for flea treatment brand FRONTLINE® Plus, to get pet owners to take a closer look at the issue of flea egg infestations in the home.

Crufts 2018 was the perfect opportunity – the first time FRONTLINE had sponsored the world’s biggest dog show.

  • Titch took 2,000 hours to construct – operated by puppeteers from award-winning play War Horse
  • Performed at Crufts stand and multiple UK retailers
  • Campaign kicked off with consumer research and busy media day with TV vet Marc Abraham
  • Crufts appearances + strong media coverage helped drive significant increase in sales increase