Crufts 2018 was the perfect opportunity – the first time FRONTLINE had sponsored the world’s biggest dog show.
- Titch took 2,000 hours to construct – operated by puppeteers from award-winning play War Horse
- Performed at Crufts stand and multiple UK retailers
- Campaign kicked off with consumer research and busy media day with TV vet Marc Abraham
- Crufts appearances + strong media coverage helped drive significant increase in sales increase