Case Study



  • 48 million reached
  • 20 influencer posts
  • 7 online coverage items inc. Mail Online and Huff Post
  • Bloggers visiting the BM Live stand said ‘I am No.5’

Am I Number 5?

1 in 5 women suffer from heavy periods. Despite bringing a massive emotional and practical burden on everyday life, many accept it as part of “being a woman.”

For those who seek help, it often takes too long to get a referral and the right treatment.

Our ground-breaking Am I Number 5? campaign for Wear White Again –  encouraged women with heavy periods to recognise symptoms, understand there are treatment options and seek help.

  • Media story on economic impact
  • Launched at #BMLive 17
  • Work with Dr Dawn Harper & Katy Hill
  • Amplification via blogger programme
  • Relationships established with Wellbeing of Women and Endometriosis UK