Case Study



  • 73 million reached
  • 120+ coverage items
  • 4 award nominations
  • 2600+ downloads of e-book

Getting to the Bottom of Nappy Rash

1/3 of babies and toddlers in nappies suffer from nappy rash and many parents act only when nappy rash symptoms arise.

Our challenge was to raise awareness of Bepanthen which protects against the causes of nappy rash

  • Harnessed the power of peer-to-peer recommendations
  • Created highly-shareable parent-sourced eBook
  • Helped new parents understand nappy rash protection
  • Highly commended at the OTC Marketing Awards