Case Study



  • Patient film exhibit & EU parliament MEP event
  • Crowdsourced patient photo campaign & ebook
  • Celebrity partnership with BC survivor Martina Navratilova
  • Mindfulness podcast for carers

Reframing Advanced Breast Cancer (ABC) Across Europe

For women living with ABC, time matters.


We created the My Time, Our Time campaign to highlight the value these women bring to their communities, their workplaces, their loved ones – disrupting the belief that women are not able to continue living their lives with purpose – giving this vital community a voice.

The campaign empowered Novartis teams across Europe with emotive content and activations to raise awareness of ABC while delivering support to patients and their loved ones.