Case Study



  • 27 patient associations participated
  • 69% optimized social strategies following training
  • 100% would recommend Digital Academy
  • 100% want further Digital Academy training

Empowering Patient Advocates Across Europe

Long standing partnership with Novartis Region Europe who work with us to provide training in social and digital media for patient advocacy groups.

3MZ developed the European Patient Association Digital Academy.

  • An annual programme of face to face workshops, videoconferences, ongoing online support
  • Focus on content planning and creation, community management, paid social media, working with social influencers, measurement, social listening, reporting and growth forecasting
  • Guest expert speakers include partners from facebook, Eurordis and Connected Marketing across social, mobile and SEO in specific areas of digital media, such as mobile, video and SEO