BT has a long history of innovation; it’s in the company’s DNA. We were challenged to create a platform to tell BT’s broader innovation story. Our goals were to pay tribute to the pioneering spirit of inventors, to encourage creativity and inventive thinking amongst the UK population and inspire the next generation of thinkers, so we launched National Inventors Day.
- On Tuesday 2nd December we launched with the first ‘BT British Invention Index’. The study revealed British perceptions and attitudes toward invention uncovering the fact that the perception of invention is out of step with today’s reality.
- BT was able to challenge the stereotype that inventors are old, white, male and geeky, to put forward a vision of the future of invention. To tell this story fully we secured case studies like Amber McCleary, inventor of copper underwear, and Solarbox, inventors of solar mobile charging stations, to tell the story for us.
- We created a range of materials including the ‘BT British Invention Index’ report, infographics, videos and social media content.
- To ensure we also ‘walked the walk’, we worked with an organisation called STEAM Co. to bring 25 local schoolchildren to the top of the BT Tower for creative sessions aligned to creativity around STEM subjects, including coding.